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Dive into our latest articles on digital marketing, web design, and business growth strategies.
The Power of Showing Up: Finding Success Through Effortless Action
For the longest time, I believed success required force—pushing harder, working faster, and sacrificing peace for results. But as I’ve learned to embrace Wu-Wei, or effortless action, I’ve discovered that aligning with flow not only makes life easier but also far more fulfilling. My mornings are where this alignment begins. By waking up early, meditating,…
Breaking Free from Fear: Discovering the Power of Peace
For years, I thought my anxiety was a permanent part of me. It wasn’t a question of if I’d feel anxious; it was just a matter of how much. But one day, something strange happened—I woke up, and the feeling was gone. At first, I thought I was broken. How could I not feel anything?…
Reclaim Your Power Through Clarity and Courage
In the chaos of running a business, fear becomes a cunning enemy. It whispers doubts, demands haste, and traps you in an endless cycle of reactive decisions. Too often, marketers and business owners, striving to succeed, rely on external validation, shiny tools, and the next big trend to feel secure. But let me tell you—this…
The Secret to an Effortless Thanksgiving (and Business Success)
Yesterday, we celebrated Thanksgiving at my in-laws’—an annual tradition that always brings back memories of my first dinner with them. Spoiler: it wasn’t my finest moment. Let me take you back 24 years ago. I was just 20, dating Angel, and meeting her huge family for the first time. Her dad, an evangelist, had gathered…
From Flip Phones to Smart Systems: The Journey to Marketing Mastery
I just had this dream, and I had to share it because the realization it brought was incredibly powerful. In the dream, I was working at a marketing agency. My assignment was to research a customer, analyze their needs, and present a strategy we could implement. Along with the project, they handed me an old…
Metrics That Matter: Tracking Your Way to Marketing Success
Imagine launching a marketing campaign with no way to measure its success. You’ve spent time, money, and energy creating ads, building landing pages, and crafting emails, but you’re left wondering—are they even working? Without clear metrics, it’s impossible to know whether your efforts are paying off or where to focus your resources. Tracking key performance…
The ROI of Simplified Appointment Scheduling for Service-Based Businesses
Picture this: A client calls to book an appointment, but you’re already on the phone with someone else. By the time you get back to them, they’ve moved on to a competitor. Or perhaps your schedule is double-booked, and now you’re scrambling to make things right. For service-based businesses, inefficient scheduling isn’t just an inconvenience—it’s…
How to Deliver a 5-Star Customer Experience (Without Hiring More Staff)
Imagine this: A customer reaches out with a question about your product. They expect an immediate response, but your team is swamped. Hours pass before they hear back, and by then, their excitement has faded—or worse, they’ve moved on to a competitor. For many small businesses, this scenario is all too common. Delivering exceptional customer…
Why You’re Losing Leads (And How to Fix It Today)
Imagine this: you’ve worked hard to drive traffic to your website. Your social media campaigns are active, your ads are running, and people are clicking through to learn more about your business. But here’s the catch—those visitors leave without a trace, and your potential leads are slipping through your fingers. Sound familiar? If so, you’re…
The Customer Journey Made Simple: Building Funnels That Convert
Imagine this: You’ve invested in eye-catching ads, crafted engaging content, and drawn people to your website. Yet, somehow, potential customers slip away before they ever make a purchase. It’s a frustrating reality for many small business owners, and it might feel like there’s no solution in sight. Here’s the truth—guiding someone from interest to action…
From Chaos to Clarity: How Automation Transforms Your Business
Picture this: It’s 9:00 PM, and you’re still at your desk, buried under a mountain of emails, trying to follow up with leads while also juggling appointment requests and planning tomorrow’s social media post. Sound familiar? For small business owners, this constant hustle is all too common. With so much to manage, it’s easy to…
Why a Website Alone Isn’t Enough: Unlock the Full Potential with HighLevel
Imagine your website as the storefront of your digital business. It’s polished, visually appealing, and perfectly located in the bustling online marketplace. But here’s the problem: it’s not attracting as many customers as you expected, and the ones who do visit seem to disappear without a trace. This is a common frustration for business owners…
The Call for Integrity in Digital Marketing: Lessons from a Crisis
In 2002, I joined Tyco, a powerhouse in the global market, where the morale and stock prices were sky-high. Two weeks into my tenure, however, the company was engulfed in a scandal akin to Enron’s, with its employees blindsided by corporate fraud. This crisis decimated morale and wiped out employee stock values almost overnight. As…
How to Measure the Success of Your Tulsa-Based Digital Marketing Efforts
Are you a Tulsa business owner looking to measure the success of your digital marketing efforts? Understanding your campaigns’ success is essential for improving and optimizing them to achieve true success. In this blog post, we’ll discuss strategies for leveraging analytics tools like Google Analytics to track, analyze and maximize the performance of your digital…
Creating a Successful Google Ads Campaign for Your Tulsa Business
Creating a Successful Google Ads Campaign for Your Tulsa Business Are you a Tulsa business owner looking for an effective way to grow your customer base and increase sales? If so, creating a successful Google Ads campaign is the perfect solution. By using targeted keywords, ads, and other strategies, your Tulsa business can leverage the…
Why Your Tulsa Business Needs a Website
When you’re a Tulsa business owner, finding the best ways to reach new customers and grow your business can be challenging. Having an online presence is one of the most essential steps in connecting with potential customers and advancing your bottom line. Still, many Tulsa-based businesses struggle with where to start and how to ensure…
Social Media for Tulsa Businesses
As a business owner in Tulsa, you want to reach as many potential customers as possible – including those that may not know your business exists. Fortunately, social media can be a compelling and cost-effective way of gaining visibility for your business and increasing brand awareness. By leveraging the right platforms and strategies, Tulsa businesses…
Local Search Optimization for Tulsa Businesses
Are you a Tulsa business owner trying to gain more visibility online? Local search optimization can be the key to growing your online presence and driving new customers. With so many digital strategies, it can be challenging for any business to know where to start – but local SEO is worth the investment. It helps…
Content Marketing Strategies for Tulsa Business Owners
Are you a Tulsa-based business owner looking for effective ways to increase your company’s online presence and attract more customers? Content marketing strategies are an essential part of any successful digital marketing strategy. Content is one of the most powerful tools to engage with potential customers, build trust, and establish yourself as a credible expert.…
Building a Strong Online Brand for Your Tulsa Business
Are you looking to grow your Tulsa-based business and build a solid online brand? With the digital revolution of today’s economy, creating an effective web presence is essential for achieving success. To ensure your Tulsa business stands out, you must understand how to create a great online identity. This blog post will discuss some fundamentals…
Crafting Compelling Content for Your Tulsa-Based Audience
Are you a Tulsa business owner looking to craft content that resonates with your target audience? Creating compelling and engaging content is essential in driving more engagement and growing your business. In this blog post, we will explore the critical elements of creating content tailored for your Tulsa-based audience that promises to spark conversation and…
Email Marketing Tips for Tulsa Business Owners
As a Tulsa business owner, you understand the value of building relationships and staying in contact with your customer base. Email marketing can be a potent tool to help you do just that — nurturing relationships, communicating offers, and measuring success are all possible when leveraging email campaigns. But engaging customers effectively via email requires…
The Power of Online Reviews for Your Tulsa Business
As a business owner in Tulsa, you understand how fierce competition for customers can be. However, you may not know that online reviews are increasingly important for your business to stand out from the crowd and attract new customers. With more than 80 percent of consumers researching companies online before purchasing, taking control of your…
Getting Your Customers Back: Tips for Re-engaging with Lost Customers
First, let’s take a step back and define what we mean by a “lost customer.” A lost customer is someone who has stopped using your product or service, and with whom you no longer have any active interactions. In other words, they’ve gone cold. There can be many reasons why customers go cold – they…
How to Create Killer Landing Pages That Convert
Do you want to boost your online conversions? Then you need to focus on creating killer landing pages. In this post, we’ll share some tips on how to design landing pages that are effective and appealing to your target audience. With a little effort, you can see a big return on your investment in landing…
Planning Your Marketing Calendar: Tips for Staying Organized and Consistent
Are you ready to take your marketing to the next level and create a calendar that will help you stay organized and consistent? If so, then check out these tips for putting together an effective marketing calendar. By following these simple steps, you can make sure that your marketing efforts are always on track and…
Driving Results with Paid Advertising: Tips for Effective Campaigns
Are you looking to drive results with paid advertising, but don’t know where to start? With so many options and potential pitfalls, it can be tough to create an effective campaign that gets the most bang for your buck. Luckily, we’re here to help. Check out our tips for creating Paid Advertising Campaigns that Drive…
Mastering Social Selling: Connecting with Customers on Social Media
As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But what you may not know is how to use social media for social selling—the process of using social media to build relationships and trust with potential customers. Today, we’re going to show you…
The Power of Data-Driven Growth: Essential Tools for Scaling Your Business
Are you feeling stuck in your business growth? You’re not alone. Many entrepreneurs hit a ceiling when it comes to scaling their businesses. But the good news is, there’s a way to break through that ceiling and unleash explosive growth. And it all starts with data. That’s right, leveraging data is the key to unlocking…
How to Build a High-Performing Team for Your Business
Are you looking to build a high-performing team for your business? If so, then you’ll want to check out our expert guide on the subject. In it, we cover the key strategies for putting together a team that can help take your business to the next level. So if you’re ready to take your business…
Top Tips for Crafting Engaging Content That Converts
As an online business owner, you know that crafting content that engages your audience is key to driving conversions. But what are the best ways to create engaging content? In this blog post, we’ll share our top tips for creating compelling copywriting that will engage your readers and help you achieve your business goals. Read…
Essential Tools for Effective Email Communication
With so much competition for attention online, it’s more important than ever to make sure your emails stand out and deliver results. The good news is, there are some great tools available to help you create and send effective messages that engage your audience and drive conversions. In this post, we’ll take a look at…
Top Tips for SEO Optimization for Your Website
If you want your website to be successful, you need to make sure it is optimized for search engines. By following a few simple tips, you can improve your website’s ranking and visibility online. In this blog post, we’ll share some top tips for SEO optimization. Read on to learn more! Use keyword-rich titles and…
How to Establish Credibility Online with a Professional Email Address
A professional email address can be a powerful tool for establishing credibility online. Whether you’re setting up a new business or trying to build trust with potential customers, having a professional email address can go a long way in making your business seem more trustworthy and legitimate. Creating a professional email address is relatively simple…
The Importance of Professional Graphics and Photos for Your Website
Your website is your online storefront, so it’s important to make sure that it looks its best. Professional graphics and photos can help you create a visually appealing site that will attract visitors and encourage them to stay awhile. But choosing the right images isn’t always easy. In this blog post, we’ll explore the importance…
How to Use Social Media to Build Your Brand
When it comes to building your brand, social media is a powerful tool that you can use to reach a wide range of potential customers. With over 2 billion active users on platforms such as Facebook, Twitter, and Instagram, there are endless opportunities to connect with new people and promote your business. However, simply having…
Creating a Strong Foundation for Your Online Presence
Whether you’re just starting out with your online presence or you’ve been in the game for a while, it’s important to have a strong foundation. That means having a website that is well-designed, branded, and credible. In this post, we’ll share some tips on how to create a strong foundation for your online presence. read…
Maximizing Website Performance with Data Analytics
Are you looking to maximize your website’s performance and drive business growth? If so, data analytics may be able to help. Data analytics can provide insights into how users interact with your website, what they’re looking for, and where there may be areas for improvement. By understanding your website’s data, you can make changes to…
Email Marketing Best Practices: How to Create Killer Campaigns
With email being one of the most popular forms of communication, it’s important to know how to create effective campaigns that will engage your audience. In this blog post, we’ll share some email marketing best practices for online business owners. By following these tips, you can create killer campaigns that drive conversions and build relationships…
Crafting a Social Media Strategy That Delivers Results
Are you looking to create a social media strategy that will help your business achieve its goals? If so, then you need to make sure that your strategy is aligned with your overall business objectives. Additionally, it’s important to ensure that your strategy is effective in driving results. To help you craft a social media…
Launching Your Website: Everything You Need to Know
Are you ready to launch your website? Whether you’re starting a new business or revamping an existing one, creating a website is essential to reach your target market. But where do you start? Developing a well-thought-out website takes planning and hard work, but the payoff can be huge. Not only will having an online presence…
5 Steps to a Perfectly Optimized Social Media Profile
If you want to make a good first impression online, your social media profile is crucial. But with so many different platforms and options, it can be hard to know how to optimize your profile for maximum impact. Luckily, we’ve got you covered with 5 easy steps to get your social media profile perfect. Follow…
A Guide to Creating High-Quality Content for Your Website
If you’re like most online business owners, you want your website to be a success. But in order for that to happen, you need to make sure your content is engaging and converts visitors into customers. With that in mind, here are some tips for creating high-quality content for your website. follow these tips and…
How WordPress can help your business
In today’s world, it’s more important than ever to have a strong online presence. Not only is it necessary for marketing purposes, but it can also be a valuable tool for networking and building relationships with customers and clients. WordPress is the perfect platform for creating a professional website or blog-and it’s free! In this…
Why We Think WordPress Is The Best
WordPress is the best because it is open-source software, which means that anyone can use it and modify it to fit their needs. It also means that the code is checked for security vulnerabilities, so you can be sure your website is safe from hackers. WordPress is very user-friendly too, making it easy for anyone…
Tips for improving your social media marketing strategy
Locally owned businesses are an important part of the community. They offer jobs, provide products and services that people need, and give back to their communities. However, these small businesses often don’t have the resources to compete with big chain stores when it comes to advertising online. If you’re a local business owner who needs…
DIY vs. Professional Website Design: What’s the Difference?
You’ve spent the past few weeks thinking about a WordPress website for your independent consultancy. You might even have thought about investing in a professional website design. The more you reason, the more it becomes clearer that a website is not something you want. It’s something you need. Now your evenings are spent daydreaming about…
How to Build an Online Presence Using Old Social Media Accounts
Have your old social media accounts been dormant for years? It’s time you rescued them from the abyss of the online grave and started building your online presence. In today’s working environment, an online presence is essential. It’s actually more of a survival strategy if you hope to remain relevant in your field. Having an…
How to Get Found Online Through Strong Professional Profiles
In this digital world, we spend most of our time online carrying out various activities. Our time online can take up more than half a day and even more than the time we spend sleeping. And we exhibit so many personas online: we could be hobbyists for online games, social birds on Facebook, serious professionals…
Your 12-Month Guide to Maintaining an Online Presence
Do you seek to increase your business’ bottom line without breaking a sweat or purging your purse? Then it is high time you built a strong online presence. Yes, you must make your business visible! In the modern-day business world, a brick-and-mortar setup can only earn you so much revenue. Thus, you must establish ways…
You Have a Professionally Built Website. What Do You Do Now?
Having an online presence and, more so, a website is something you cannot ignore. Most businesses do not have a professionally built website due to fear of the costs of building one. They also feel that websites may be irrelevant to their operations. Regardless of the industry, having a website can significantly impact the success…
8 Signs of a Professional Web Design Team (+ 4 Red Flags)
The digital era has brought about new possibilities for running a business. More companies are leveraging websites to connect with their customers and generate revenue. You don’t want to be among the 28% of the small companies that don’t have websites. Your website is your identity in the digital marketing world, and it is the…
19 Things Every Consulting Business Website Needs
How can you make a consulting business website that is professional, authentic, and effective? If you are a consultant or independent expert, you must attract customers to your website. Customers will only visit your website if it has useful and practical things. A well-designed website is the first component of your business that your customers…
Why You Need a Professional Website to Get Found Online
Becoming an independent consultant in your field of expertise opens a world of opportunities and allows you a certain level of flexibility/freedom. However, that is not achievable without a website despite the advice, guidance, or services you offer. That means that you cannot afford to rely on professional networks, social media, and other third-party profiles only.…
The Top 10 Dangers of “Affordable” Websites
In the competitive world of web development, there is a growing number of self-professed “web designers” who make a living by building “affordable” websites for new business owners. Unfortunately, many budget-conscious new business owners are lured by the prospect of an “affordable” website, and fail to carefully evaluate their web designer. Below are the top…
The Top 10 Reasons Why No One Cares How Long You’ve Been in Business
As recently as the 1990s, consumers would base a decision to purchase on a company’s industry experience or a total number of years in business. This trend has since reversed to the point that many customers proactively seek a business that is a newcomer to the market. This is especially the case in the modern…
32 Website Tips Still Relevant in 2021
Your Website Needs An SSL Certificate If you don’t have an SSL certificate installed on your site, Google will flag your site as insecure. Even on a “simple brochure website.” The good thing is that most hosting companies work with Let’s Encrypt to provide you with a free SSL certificate to help you protect your…
How To Grab People’s Attention On LinkedIn With Emojis
It feels so weird to be talking about Emojis when talking about LinkedIn. LinkedIn is the professional network and people on LinkedIn are all about business. Why would we want to talk about using what are essentially little cartoons on a professional social platform full of businesspeople? Simply put, it’s about grabbing people’s attention. Since…
How To Set Up A Company Page On LinkedIn To Complete Your LinkedIn Profile
For years, people saw LinkedIn as a great place to put your resume information. Over time, they have come to understand that LinkedIn is all about personal branding. While you do share your experience, you also want to illustrate your path and overall context about how you got to where you are today. As we…
The Top 9 Mistakes People Make With Their LinkedIn Profile Picture
When it comes to LinkedIn, I would say that your profile picture is one of the most important factors for making new contacts. LinkedIn is all about personal branding and your profile picture is what makes a great first impression. I’ve seen thousands of LinkedIn profiles and there have been many times where I just…
Save 50-70% Of Your Remarketing Budget With One Simple Fix
Placing a pixel on your site to remarket and retarget your website visitors is one of the smartest things you can possibly do with your website. This is especially true if you spend any money on advertising to send traffic to your website. There is no need to lose out on any potential prospects who…
LinkedIn Not Working For You? You’re Doing It Wrong.
What if I told you that you are settling for less when it comes to LinkedIn? I used to see a lot of complaints on LinkedIn about how it was turning into Facebook and how people were using the wrong medium. Not anymore. Want to know how? I started to think of LinkedIn as an…
An Outdated Website Could Be Costing You Business
If your website isn’t mobile-friendly, it is outdated and could be costing you business. Why? What’s changed? Google’s bots continually crawl the internet, from link to link, indexing websites, and pages along the way. Google uses complicated algorithms to decide which sites it likes best. We are aware of some of the factors Google considers as…
We All Need Each Other’s Small Business
I am going to admit something to you that I am very embarrassed to talk about. I think I am smart when it comes to building websites, creating online marketing plans, and helping people get results for their business online. But I am now ready to admit that when it comes to a lot of…
How To Attract Amazing Prospects Through Blogging
Have you heard me talk about the four ACES? I learned them from Tony D. Baker while working in my first job in the industry at Xeal. It made a little bit of sense to me then but I understand all the steps now and how each part is important. The four ACES are: Attract…
Entrepreneurs: You Need To Speak Up Or Starve!
I am an introvert. That’s why my relationship with computers is a perfect match. My computer never judges me. My computer never plots against me. At least that is what I think. I think I am an introvert. But as soon as I quit my job to follow my entrepreneurial dreams, I realized, even as…
Stop Wasting Money On Your New Business
I’m going to tell you this story about a budding “entrepreneur” and some common mistakes. Then I am going to give you some suggestions below. Let’s get started. This is a story about Tom. Tom is a middle-aged guy who’s been working in his industry for nearly 20 years. There’s not much about his industry that…
Who Are You?
If you’ve made it this far then it’s time to start building your identity. That usually includes a few things. Again, if you’re already in business then you can probably skip this step. But it wouldn’t hurt for you to go through and review the steps to make sure you’ve hit all of the bases.…
It’s Time To Name That Business
If you already have a business name then this step is going to be fairly easy. It’s time to start coming up with the name of your online presence. When choosing a name for your business, the task to find that name as a domain name can be daunting. But what most business owners don’t…
What Does It Take To Get Your Business Online?
Every business needs a website. Want to start a new business? The first test is whether or not you can have the discipline to get your website up. Your website is the equivalent of putting your shingle out there and telling the world that you are open for business. Why? Because we have access to…
